Airbnb #HostWithPride
Mardi Gras is Airbnb’s second biggest season in the southern hemisphere. Demand outstrips supply.
The content sparked more than 1500 social media conversations, with hosts acting as advocates, providing enthusiasm and information to encourage new hosts.
Project undertook at Urban Australia
Sharing The Love
Host with Pride was a tongue in cheek content series starring Verushka Darling, a house proud, self-proclaimed hostess-with-the-mostest and premium property owner – just like our target audience. The 7-part series tackled each of the key issues a new host would face in real time, mirroring the journey to signing on.
