Vuarnet Vuarnet
Creative Direction
Global Creative Direction
Vuarnet is a French Sunglass company of LVMH-owned eyewear house Thélios. The task to rebirth the vintage sunglasses brand Vuarnet brand globally was not taken lightly.
Creative Direction
Product Social
Creative Direction
#OwnTheDay
Under the hashtag of #owntheday we promoted not just Vuarnet’s rich skiing heritage but to ‘seize the moment’ across all adventure disciplines. Utilising influencers & content creators in the outdoor/adventure lifestyle space we created a broad social media campaign across North America & beyond.